Build your personal brand equity
Via Rebecca's Pocket, here's a great article about building your own personal brand equity. Here's an excerpt:
1. I am known for (2-4 items); by next year at this time, I plan also to be known for (1-2 items). If you are just starting out, make a list of what you would like to be known for.
2. My current project(s) is provocative and challenging to me in the following (1-3 ways). If you don’t feel that your work has any challenges, then you need to identify some new projects or areas that you can experience. Are the new projects you want to work on not part of your job responsibilities? Then volunteer for the new project.